Glossary

What each thing in this API is called, and what it means.

Brand: the workspace an API key represents. A brand owns the content, creators, and analyses you access through the API.
Workspace brand: the brand an API key is issued for. It is the brand every endpoint acts on when brand_id is omitted, and the brand new sub-brands are created under.
Sub-brand: a brand nested under a parent brand, used to track a competitor (COMPETITIVE) or a content theme (THEME) separately.
Content: a single social post (a video, image, or text post) from any platform Zelf covers.
Creator: a social account, identified by its platform and username.
Tracked / influencer account: creator accounts a brand follows: tracked identifies accounts the brand monitors, and influencer identifies potential partnership candidates.
AI analysis: an AI run over the content selected by content_filters (or its comments) for a topic. An analysis is divided into one or more runs.
Creator vetting: an AI run that retrieves a creator's profile and scores its safety and brand fit.
Run: a single unit of work within an analysis or vetting, each with its own id and status (IN_PROGRESS, COMPLETED, EMPTY_RESULT, FAILED).